Founding GTM Lead

Dok Noord, Ghent · Full-time

The role

We're building airlock. We have customers, a product and hypotheses about our market. Now we need to figure out how to scale.

You'll own the path from market → pipeline → customer.

Your job isn't to run our sales playbook. It's to figure out what the playbook should be, and make it work.

What you'll own

  • Build and own our GTM funnel.
  • Talk to prospects and turn opportunities into customers.
  • Test ICPs, messaging and acquisition channels.
  • Experiment beyond classic sales: partnerships, communities, content, events or something we haven't thought of yet.
  • Use data to decide what to scale, iterate or kill.
  • Turn what works into something repeatable.

One week you might close a customer. The next, test whether an educational YouTube channel can generate pipeline.

What success looks like

  • 3 months: you've closed your first customers yourself, and run 5 channel experiments, each ending in a clear keep or kill.
  • 6 months: one or two channels bring in pipeline every month without a founder pushing. Who buys, why, and the message that works are written down and used by everyone.
  • 12 months: a playbook a second sales hire can run from week one. Pipeline grows month on month. Revenue follows.

You

  • Commercial and comfortable closing customers.
  • Curious about why people buy.
  • You think in experiments, not just sales activities.
  • Comfortable with ambiguity.
  • Data-driven without needing perfect data.
  • High ownership. Low ego.
  • B2B SaaS / AI experience is a plus, not a requirement.

Why airlock

You're joining early enough to actually shape how we grow.

High autonomy. High responsibility. No bullshit.

Employee stock after your first year. If we win, you win with us.

Build the GTM engine with us.